Product Design Framework

The AI Product Evolution Framework

From simple tools to complex infrastructure, understand the spectrum of AI product experiences and when to use each approach.

Tools
Workflows
Agents
Copilots
Infrastructure
Core Principle

Start Simple, Evolve When Necessary

The most sustainable approach to AI product development is to begin with the simplest solution that solves the problem, then evolve to more complex implementations only when your specific use case demands it.

Avoid Overengineering

Complex AI systems require more resources, expertise, and maintenance. Only pursue them when simpler solutions can't meet your needs.

Validate Before Evolving

Test simpler implementations first to validate your approach and gather user feedback before committing to more complex solutions.

Scale Complexity Gradually

Each step up in the evolution framework brings new challenges. Move deliberately, addressing complexity one level at a time.

AI Product Experience Comparison

Compare the key characteristics of each AI product experience to find the right fit for your specific needs.

AI Product Evolution

Start simple and evolve only when necessary

Experience TypeWhen to Use
Control
Complexity
Adoption
Impact
Tools
Single-purpose AI actions (summarize, translate, extract)
High
Low
High
Low
Workflows
Complexity 2/5
Connected AI actions with predefined paths
Medium
Medium
Medium
Medium
Agents
Complexity 3/5
Dynamic workflows with autonomous decision-making
Low
High
Medium
High
Copilots
Complexity 4/5
AI assistance requiring human iteration and guidance
High
High
Medium
Medium
Infrastructure
Complexity 5/5
Foundation models customized for specific business needs
Low
High
Low
High
High
Medium
Low

The Evolution Principle:

Start with the simplest approach (Tools) and only evolve to more complex implementations when your specific use case demands it. This helps avoid overengineering and ensures sustainable AI adoption.

Understanding Each Experience Level

Explore the capabilities, building blocks, and ideal use cases for each AI product experience.

Tools

Start simple with focused functionality

AI Tools are discrete, single-purpose capabilities designed to augment specific tasks with intelligence. This is the fundamental starting point for AI implementation.

When to use:

Begin with tools when you are first implementing AI or when a simple, focused solution is sufficient. This approach minimizes technical complexity while delivering immediate value to users.

Detailed Guide

Examples:

  • A content summarization tool that condenses long articles
  • A translation feature that converts text between languages
  • A data extraction tool that pulls structured information from documents
  • A categorization system that sorts content into predefined buckets

Building Blocks:

  • Focused prompt design for a specific task
  • Simple user interface with clear input/output
  • Minimal integration with existing systems
  • Direct user control over when the tool is invoked

Workflows

Connect actions to automate processes

AI Workflows connect multiple AI actions in predetermined sequences to handle more complex, multi-step processes. They represent the next level of sophistication beyond individual tools.

When to use:

Evolve to workflows when you need to automate multi-step processes or when users would benefit from having several AI actions chained together seamlessly.

Detailed Guide

Examples:

  • An email processing system that categorizes, prioritizes, and drafts responses
  • A content creation workflow that generates, edits, and formats articles
  • A customer support system that analyzes queries, retrieves information, and composes responses
  • A data processing pipeline that extracts, transforms, and analyzes information

Building Blocks:

  • Integration of multiple AI capabilities in sequence
  • Logic for transitioning between steps
  • Data handling across the workflow stages
  • More complex RAG (Retrieval Augmented Generation) implementations
  • Error handling and fallback mechanisms

Agents

Enable autonomous decision-making

AI Agents are autonomous systems that can make decisions about which actions to take based on goals and context. Unlike workflows, agents dynamically determine their path rather than following predefined steps.

When to use:

Implement agents when workflows are too rigid for your use case, and when the task requires dynamic decision-making across a potentially infinite variety of situations.

Detailed Guide

Examples:

  • A research agent that formulates queries, evaluates sources, and compiles findings
  • A scheduling assistant that negotiates meeting times across multiple participants
  • A coding assistant that plans, writes, and refactors code based on requirements
  • A customer service agent that resolves issues across multiple systems and domains

Building Blocks:

  • Goal-setting and planning capabilities
  • Decision-making logic for choosing actions
  • Memory and context management across interactions
  • Access to various tools and capabilities as needed
  • Safeguards and limits to ensure responsible operation

Copilots

Collaborate through iterative refinement

AI Copilots enable iterative collaboration between humans and AI. They facilitate a conversation-driven approach where users can refine outputs and guide the AI toward desired outcomes.

When to use:

Choose copilots when the task requires significant iteration, creative collaboration, or when the desired outcome is difficult to specify precisely in advance.

Detailed Guide

Examples:

  • GitHub Copilot for assisted software development
  • Microsoft 365 Copilot for document creation and editing
  • Design copilots that generate and refine visual assets based on feedback
  • Research copilots that explore topics collaboratively with users

Building Blocks:

  • Conversational interface for ongoing interaction
  • Contextual understanding of user intentions
  • Ability to incorporate and apply feedback
  • Progressive refinement of outputs
  • Integration with existing tools and systems

Infrastructure

Build custom foundation models

AI Infrastructure represents the most complex level, involving customized foundation models and specialized AI systems built specifically for unique business requirements.

When to use:

Only pursue infrastructure-level solutions when simpler approaches are insufficient, when you have unique data or requirements, and when you have the necessary expertise and resources for this advanced work.

Detailed Guide

Examples:

  • Custom large language models fine-tuned for specific industries or domains
  • Proprietary embedding models that understand company-specific terminology
  • Specialized multimodal models integrating text, image, and other data types
  • Enterprise-wide AI platforms providing capabilities across the organization

Building Blocks:

  • Data collection and preprocessing at scale
  • Model training and fine-tuning infrastructure
  • Evaluation frameworks and governance systems
  • Deployment and scaling mechanisms
  • Monitoring and maintenance protocols